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UK vegan cheese specialist Honestly Tasty has announced the acquisition of its domestic peer La Fauxmagerie.
As part of the transaction, La Fauxmagerie will rebrand as Saporia and operate through a new dedicated online store, offering a more extensive plant-based range.
Commenting on the move, Saporia founder Tim Barclay said: “La Fauxmagerie’s store was pioneering, but Saporia takes things further; we’re not just a cheesemonger, we are a full marketplace that celebrates the best plant-based flavours from around the world. It’s broader, more exciting, and ultimately a better reflection of where the vegan food scene is heading”.
Honestly Tasty co-founder Beth Moore said: “We’re dedicated to bringing more choice, innovation, and artisan quality to plant-based cheese fans everywhere. This acquisition is about nurturing La Fauxmagerie’s legacy while growing its reach for years to come”.
Honestly Tasty co-founder Michael Moore added: “We’ve proudly been producing La Fauxmagerie cheeses for over a year now. Taking full ownership means we can innovate, expand the range, and keep the exceptional quality and craftsmanship that people love”.
Financial terms of the deal were not disclosed.
Source: FoodBev
