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Diageo, the UK-based spirits farm, has announced it has sold its 80.4% shareholding in beermaker Guinness Ghana Breweries plc to French wine producer Castel Group.
The company said it would retain ownership of the Guinness brand and other Diageo brands, but that these would be licensed to Guinness Ghana Breweries under a new long-term agreement.
Diageo will also continue to oversee the brand and marketing strategy for the Guinness brand in partnership with Castel.
Dayalan Nayager, Diageo Africa president and chief commercial officer, said: “Guinness Ghana is performing strongly powered by a fantastic team of people. Through this transaction, I look forward to the Guinness brand continuing to thrive and delivering further growth. I am excited to extend our partnership with Castel, a long-term partner in the region with a proven track record”.
Castel chief executive officer Gregory Clerc added: “This acquisition exemplifies the entrepreneurial spirit that drives Castel and marks a new milestone in our growth ambition. It reflects our ability to go where we are least expected, exploring new horizons on a continent full of opportunities. With this 22nd African country, we reaffirm our dynamism, our boldness, and our confidence in Africa’s potential”.
Source : Diageo
