UK: AG Barr buys majority stake in brand The Turmeric Co

AG Barr, the UK-based soft drinks firm, has announced the acquisition of a majority stake in Innate-Essence Limited, parent company of The Turmeric Co, to expand its footprint in functional beverages and health supplements.

Founded in 2018 by former professional footballer Hal Robson-Kanu, The Turmeric Co has reportedly established collaborations for its turmeric wellness shots with the Leicester Tigers rugby team and Premier League football clubs Brentford and Everton.

“These brands are in the high growth functional beverages and vitamin and supplements sectors, and we’re excited to bring our deep industry experience to support their future growth”, a spokesperson from AG Barr is quoted as saying.

AG Barr will reportedly acquire a stake of between 50% and 75% in the brand as part of the deal. Financial terms were not disclosed.

Source: FoodBev