AB InBev, the global brewing giant, is debuting flavoured extensions of its Stella Artois and Bud Light beer brands for the UK market.
The limited-edition Stella Artois Strawberries & Cream variant has been released as part of the brand’s role as the official beer partner of the Wimbledon 2026 tennis championships. Tapping into the growing demand for flavour-led innovation, the blush-pink product features a velvety, nitro-infused foam and balances the sweetness of summer berries with a crisp finish.
Mark Wingfield Digby, off trade sales director at Budweiser Brewing Group UK&I, commented: “Wimbledon is one of the most iconic moments in the British summer calendar and, as the official beer of Wimbledon, we’re always looking for new ways to elevate the consumers’ experience, even if they are taking part from home”.
The launch will be supported by an above-the-line marketing campaign alongside global brand ambassadors David Beckham and Maria Sharapova.
Separately, AB InBev has also announced the launch of Bud Light Lemon Squeeze for the summer months.
“This launch marks an exciting evolution for Bud Light, expanding our easy-drinking repertoire and complementing our premium lager offering”, a spokesperson is quoted as saying. “Bud Light Lemon Squeeze sits alongside our core range, giving retailers the right formats and options to capture this growing opportunity and bring new shoppers into the category”.
Source: Grocery Trader / Global Drinks Intel
