Gama spoke to Jake Nixon, Event Director, ahead of the latest edition of World Vape Show Dubai.

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What are your overall expectations for the 2026 edition of World Vape Show Dubai?
To ensure that WVS Dubai continues to serve as a platform for networking, learning, and generating business leads to spearhead the future of our industry on a global scale. By bringing together the largest manufacturers and suppliers along with key buyers from over 100 countries, we can ensure WVS Dubai remains the key industry event within the global calendar.
With the GCC moving toward unified regulations, how has the Compliance Clinic evolved to help international brands navigate these new regional hurdles?
The landscape of the harm reduction sector is ever changing and ensuring products are compliant within their respective markets is essential. Consequently, the compliance clinic makes up a very important component to the event by enabling brands to seek professional advice on the show floor. I’d encourage anyone with questions surrounding compliance to take advantage of this.
As scrutiny on vape waste intensifies, are you seeing hardware exhibitors move beyond simple ‘recyclability’ claims to demonstrate real sustainable practices?
Innovation within the sector is continuous. Every year we see new technologies and products, where sustainable practices increasingly being a key factor. Additionally, within the Global Vape Forum we will have a dedicated focus on recycling and sustainability within the sector.
You’ve expanded the Hosted Buyer programme with a focus on East Africa and South America. Is Dubai becoming a gateway for these specific emerging markets?
The beauty with Dubai is that it serves as gateway into all global markets due to its global positioning and accessibility. In 2025 we welcomed over 100 countries and had reports of brands making networks and connections from all corners of the globe. Having said that, markets such as Africa are becoming increasingly important and WVS Dubai continues to serve as an excellent meeting point.
With restrictions on single-use disposables increasing, what next-generation device trends do you expect to dominate the floor this June?
As I mentioned previously, the industry is always innovating and each year we see different products and technologies on the show floor. Pouches and other oral nicotine products continue to play an important role as well as the latest innovations within vaping products. Also, through our content within the Global Vape Forum, advancements within the Harm Reduction sector, the latest data and finding will be discussed in full by a dedicated number of keynote speakers and panelists.
About World Vape Show Dubai
World Vape Show Dubai is the world’s leading B2B exhibition and conference for the international vape industry, bringing together manufacturers, distributors, retailers, wholesalers and industry decision-makers from across the globe. Hosted in one of the world’s most influential business hubs, the show provides a powerful platform to network, source products, explore trends and do business with the brands shaping the future of vaping.


