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Gama spoke to Jake Nixon, Director of Portfolio, QBE, ahead of the latest edition of TABEXPO.
What are your expectations for this year’s 
TABEXPO?
We are excited to mark 30 years since TABEXPO inception. It is invaluable to have all industry stakeholders together to expand their business and enhance their branding. We are proud to be an exhibition that has historically and continuously facilitated exhibiting and promoting innovations. This year, we will be co-locating with the new Novel Nicotine Expo, giving buyers and businesses greater visibility into emerging alternative products. We are pleased to offer visitors free access to both expos in the central European hub of Geneva on May 8th and 9th.
Read more Tradeshow Look Aheads in the next issue of Gama News.
How are tobacco and nicotine firms evolving to meet consumer needs, particularly regarding harm reduction?
The industry has always invested in research and development and prioritized harm reduction and consumer needs. As James Murphy, Director of Research and Science at BAT, stated: “Tobacco Harm Reduction is at the core of our science”. Globally product development and manufacturing practices must meet rigorous criteria. Additionally, manufacturers welcome the opportunity to work with public health professionals. BAT for example has recently launched Omni(TM) – an evidence-based resource to encourage dialogue with stakeholders on Tobacco Harm Reduction.
What other key trends are expected to shape the tobacco space in 2025?
Nicotine pouches and strips have seen a surge in interest, with ZYN’s recent FDA approval marking a significant milestone for the U.S. market. My colleagues and I at Quartz have been closely tracking the rise of novel nicotine products, which is why we launched the Novel Nicotine Exhibition. This year’s TABEXPO Congress will spotlight regulatory shifts, products, and evolving consumer preferences, reinforcing the industry’s commitment to responsible product development.
About TABEXPO
Join global tobacco and nicotine industry leaders for a landmark edition of TABEXPO. Explore groundbreaking exhibits, gain insights from industry experts, and connect with key decision-makers—all in the stunning setting of Geneva, with Mont Blanc as your backdrop. Don’t miss this milestone event!
https://tab-expo.com/europe
