Loading tweets...
Gama spoke to Anna Canal, director, ahead of the latest edition of Alimentaria.
What are your expectations for Alimentaria 2026?
Alimentaria is the leading food, beverage, and gastronomy platform in Spain and one of the main international benchmarks for the sector. The synergies generated by the joint celebration of Alimentaria and Hostelco for this next edition have made it possible to create one of the largest international meeting points for the hospitality industry, thus managing to respond to all the needs of the FoodService ecosystem with the most complete and cross-cutting offer. This current and unique differential positioning that covers the entire value chain translates into an event of greater internationalisation and innovation which will allow exhibiting companies to generate new and better business opportunities and international expansion.
Read more Tradeshow Look Aheads in the next issue of Gama News.
Alimentaria is celebrating a special birthday in 2026. How has the show evolved since its inception, and how do you expect it to further develop in future?
Alimentaria is synonymous with constant innovation in the trade fair sector. It is a disruptive trade fair model that generates new formats and spaces that facilitate relationships between buyers and exhibitors and the entire value chain, encourage collaborations and commercial contacts, and promote knowledge and experiences. If Alimentaria is now celebrating its 50th anniversary as an established international trade fair, it is not only because of its desire to accompany this successful industry in its growth and be a great ally, but also because of its proven ability to respond to its needs. And this will continue to be our main objective!
What are the major challenges – and opportunities – for the food and drink industry in the year ahead? How is Alimentaria supporting the industry to confront these challenges and grasp these opportunities?
The industry faces the challenge of adapting to evolving consumer habits, growing environmental demands, and an increasingly digital landscape. Yet these dynamics also present as opportunities: embracing sustainability, developing healthier and functional products and driving innovation across the value chain. In this context, Alimentaria serves as a global platform that supports the industry’s transformation bringing together international stakeholders and offering with dedicated spaces like The Alimentaria Hub where companies can discover trends, solutions, and business opportunities that help them adapt and grow in a rapidly evolving landscape.
About Alimentaria
Alimentaria is the international meeting point of reference for all professionals in the food, beverage and food service industry, due to its attractive offer, which is based on the sector’s key markets and their consumer trends. In this edition, the show increases the options for participation and enhances its differential values: internationalization, innovation, gastronomy and specialization. A must-attend event that multiplies business opportunities.
