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Gama spoke to Angelika Bauer, Deputy Managing Director of Messe Dortmund, ahead of the latest edition of EVO NXT.
What are your expectations for EVO NXT 2026?
The concept of EVO NXT is driven by providing space for intensive exchange – for exhibiting companies and trade visitors alike. It is also built on the transfer and sharing of knowledge. Our goal has always been to make every participant leave with the greatest possible benefit for the development of their business. So, these are our most important expectations: exhibitors and visitors who are hungry for knowledge, a lot of dialogue and exchange, and lots of new insights and solutions.
Why did you choose Prague to host this year’s edition?
Eastern Europe was chosen as it is a growing market in the field of alternative nicotine products. According to experts, products such as nicotine pouches, heated tobacco and electronic nicotine delivery systems are experiencing strong growth in markets like the Czech Republic and Poland. Organisations and startups have identified Eastern Europe as a strategic market and are investing in local manufacturing, marketing, distribution and research. This influx of investment is enabling greater accessibility whilst fostering innovation tailored to regional preferences.
Read more Tradeshow Look Aheads in the next issue of Gama News.
What advantages would you say the ‘business festival’ format offers over a conventional trade show?
Today, trade fair visitors are looking for an immersive experience. It is no longer just about product showcasing. It is about creating a relaxed atmosphere and space for exchange between visitors and exhibitors. And it is about value: visitors want to return from a trade fair with tangible benefits. We achieve this at EVO NXT by offering an extensive conference program in addition to the exhibition, where participants gain knowledge and insights that help them advance their own businesses.
What should visitors look for across the E-Zone, Heat Zone, O-Zone, and Green Zone this year?
The four zones offer EVO NXT visitors optimal orientation for a successful stay at the trade fair. This year, companies such as NARCOS, Sikary, ESMOO, SSLT, SKE, MASKKING, Promotorzy Trading, Czech Distribution and Pouch Solutions will all be represented. For these exhibitors, EVO NXT creates a targeted platform for positioning innovations in the right context and engaging in dialogue with relevant decision-makers. For manufacturers, retailers, distributors, experts, as well as end customers, it’s an exclusive chance to meet every target group at once, in one place.
How is EVO NXT helping companies navigate the complex regulatory shifts currently impacting the NGP market?
We believe strongly in trade shows as a place for all the different industry players to exchange views and ideas and thus to join forces in building a future for their business sector. The NGP industry is in a constant state of flux, with regulations constantly presenting the various players with significant new challenges. We have launched EVO NXT in order to promote dialogue among all of them and as a central hub for gathering essential information early-on.
About EVO NXT
EVO NXT is an event format that has been specially developed for the next-generation products industry and breaks new ground. As an innovative business festival, EVO NXT combines in-depth information, practical content and high-quality networking in an environment that deliberately goes beyond the classic trade fair concept. This is where manufacturers, brands, decision-makers and industry experts come together to jointly shape current developments, trends and challenges in the NGP world.
