Tradeshow Insight: Natural & Organic Products Expo 2025

The Natural & Organic Products Expo (NOPEX) 2025, the UK’s premier trade event for sustainable and ethical brands, once again made ExCeL London its home this May as industry professionals engaged in another three days of trend-spotting and lively networking.

Reportedly responding to feedback from exhibitors and visitors, NOPEX transitioned to a Monday-Tuesday format for its 2025 outing, moving away from its traditional Sunday-Monday slot in order to better align with industry needs.

NOPEX 2025 featured over 1,000 exhibitors across three main areas: the Natural Health Expo, Natural Food Expo and Natural Beauty Expo. A notable addition was the Artisan Food and Drink Expo, introduced this year as a dedicated platform within the Natural Food Expo area to spotlight brands that emphasize provenance, high-quality ingredients and unique curation.

Altogether, more than 6,000 visitors were in attendance, including over 1,900 hosted UK and overseas buyers, and a wealth of big names ranging from Holland & Barrett and TK Maxx to Selfridges, Boots, Harrods and Waitrose.

The seminar lineup, touted as the event’s “best speaker programme yet”, featured over 50 industry experts and covered a range of topics, including Net Zero strategies, sustainable retail practices, and the future of organic farming. A standout session was the Net Zero and Beyond panel, delving into the particular challenges and opportunities of achieving sustainability in the organic sector.

Elsewhere, NOPEX facilitated numerous networking opportunities, including the Pitch to the Buyer LIVE sessions with major UK retailers. These sessions allowed exhibitors to present their products directly to key buyers, fostering connections that could lead to future partnerships.  The event also introduced the Indie Focus initiative, aimed at supporting independent retailers by providing them with tools and insights to thrive in a competitive market.

The Innovation Showcase meanwhile spotlighted cutting-edge product developments, particularly focused on collagen, protein and plant-derived ingredients.  This was also reflected in product launches to be found on the show floor, especially in non-alcoholic drinks: interest in on-trend functional botanicals such as ashwagandha remained strong, while mushroom-based hot drinks were noticeable, and the presence of myriad kefirs and kombuchas reminded visitors of ongoing consumer interest in the health benefits of fermented drinks. ‘Super grains’ and clean label concepts rounded off the key trends on show, emphasising the value now placed by consumers on simple, functional formulations.

Following the show came news of a major announcement for 2026: rather than continuing with the event in its present format, for the 30^th edition organisers have decided to split the show into two distinct platforms. The Natural Health Expo & Natural Beauty Expo (in effect, the new NOPEX) will move to a June slot at the Business Design Centre in Islington, while the Natural Food Expo will now co-locate with lunch! and The National Restaurant Pub & Bar Show in September, under the umbrella banner The London Food & Drink Shows. By shifting the focus back to a more dedicated natural health and beauty showcase, NOPEX will provide a more tailored, enjoyable and dynamic experience for exhibitors and visitors, organisers said.