UK: Weetabix to invest £30 million in the UK
British cereal firm Weetabix has announced that it will invest £30 million ($38 million) across its UK manufacturing sites in Burton Latimer and Corby. The investment, claimed to have been made possible by Weetabix’s market share for cereals and drinks rising 1.1% in the past year, will allow Weetabix to create new facilities in Burton Latimer and Corby by […]
UK: Weetabix releases Weetabix Protein Crunch cereal
Weetabix has released a new protein-enriched cereal range in the UK that is claimed to “give[] you the energy you need for busy mornings”. “Aimed at those who lead healthy and active lives, Weetabix Protein Crunch is high in protein and has all the goodness you’d expect of a Weetabix cereal; high in fibre, low […]
UK: Kellogg, Weetabix and ABF vye to buy Dorset Cereals
Three of the UK’s largest breakfast product manufacturers are battling to take over upmarket cereal producer Dorset Cereals. Kellogg, Weetabix, and Jordan’s Cereals – owned by Associated British Foods (ABF) – have all tabled offers to buy Dorset, the sale value of which is being estimated to be in excess of £50 million ($83 million). […]
China: Weetabix to whip up new savoury flavours
Weetabix, the British brand now majority-owned by a state owned Chinese Food major Bright Foods, is looking to expand its cereal product portfolio in China. The company plans to reinvent its range to adapt to local preferences and make them more appealing to the consumers. Giles Turrell, chief executive at Weetabix said: “We have learned […]
UK: Weetabix taps into breakfast drink market
Weetabix Food Co is rolling out a new breakfast drink to target busy consumers, Just Drinks reports. Weetabix On The Go will come in Vanilla, Strawberry and Chocolate flavours and will be available in the chilled section of supermarkets, convenience stores and service stations. The resealable 250ml bottles will go on sale at a recommended […]