UK: Unilever agrees to buy 75% of Romanian brand FruFru
Unilever, the consumer goods giant, has agreed a deal to acquire a 75% stake in the Romanian firm Good People, which markets a range of health-oriented food under the FruFru brand, according to reports in Just Food and the Romanian media. Founded in 2006, Good People is described as the first “fresh, healthy” food concept […]
USA: Unilever to close Nevada ice cream plant
Unilever, the consumer goods giant, is to close an ice-cream factory in Henderson, Nevada with the loss of 300 jobs, according to a Reuters report. The plant, which is due to cease production at the end of August, is said to manufacture ice cream and frozen novelties for Ben and Jerry’s, Breyers, Magnum, Popsicle, Good […]
USA: Unilever to acquire skincare brand Tatcha
Unilever, the Anglo-Dutch consumer goods giant, has announced it has reached a deal to acquire the US skincare brand Tatcha for an undisclosed sum. The firm described Tatcha as a modern skincare brand rooted in classical Kyoto rituals, adding that it had become a cult favourite by introducing Japanese skincare to other parts of the […]
USA: Unilever buys Olly Nutrition
Unilever, the consumer goods giant, has announced that it has reached an agreement to acquire Olly Nutrition, a San Francisco headquartered company that makes vitamins, minerals, and supplements. Olly Nutrition is known for its gummy vitamins and supplements, and also sells protein powders and snack bars. Amanda Sourry, president of Unilever North America, commented: “We […]
France: Unilever acquires toothpaste brands from P&G
Unilever, the consumer goods giant, has announced it has signed an agreement to acquire the Fluocaril and Parogencyl oral care brands from P&G, the US FMCG multinational. Fluocaril and Parogencyl are described as therapeutic brands sold in the pharmacy channel, mostly in the Spanish and French markets. Fluocaril offers oral care solutions specialising in protection […]
UK: Unilever to launch layered Carte D’Or ice cream
Unilever, the Anglo-Dutch consumer goods giant, is set to expand its Carte D’Or range in the UK with the launch of new layered ice creams featuring cake and biscuit pieces. Said to be backed by a marketing investment of £3 million ($3.9 million), the new range comes in the varieties Brownie and Vanilla, Sea Salted […]
France: Unilever acquires Garancia
Unilever, the consumer goods giant, has announced it is expanding further in the premium skincare category with the acquisition of derma-cosmetic firm Garancia for an undisclosed sum. Sold mainly in pharmacy channels and through selective retail distribution, Garancia offers 38 facial and body skincare products that are claimed to feature “clean and effective formulas combined with […]
UK: Unilever to launch Marmite Peanut Butter
Consumer goods giant Unilever has extended its Marmite yeast extract brand into a new category in the UK with the launch of Marmite Peanut Butter. According to Unilever, Marmite Peanut Butter “retains the umami taste of Marmite, but mingles these classic flavours with the smooth and salty flavour of peanut butter to create a delightfully […]
USA: Unilever buys detergent brand The Laundress
Leading consumer goods firm Unilever has announced it has acquired The Laundress, a premium-positioned eco-friendly line of detergent, fabric care, and home cleaning products based in New York, USA. Founded in 2004 , The Laundress is described as being “dedicated to turning necessary household chores into a luxurious and enjoyable experience”. The firm’s product line […]
Netherlands: Unilever acquries De Vegetarische Slager
Multinational consumer goods firm Unilever has announced the acquisition of De Vegetarische Slager (The Vegetarian Butcher), a Netherlands-based meat substitutes firm, for an undisclosed sum. Unilever said the acquisition fitted with its strategy of expanding its portfolio into plant-based foods that are healthier and have a lower environmental impact, and would allow it to respond to […]