The Man Company

FMCG major Emami has announced that it will acquire an additional 49.6% stake in men’s grooming brand The Man Company, taking full ownership for $72.8 million. The Man Company offers premium grooming essentials and fragrances including beard products, skincare and haircare products, deodorants, and perfumes, sold through e-commerce platforms and major retail chains. This acquisition will mark Emami’s first full ownership of a direct-to-consumer brand. Initially, Emami acquired a 33.09% …