USA: Talenti turns social media posts into ice cream flavours
Unilever-owned US ice cream firm Talenti Gelato has released Flavorize Me, a new marketing campaign which analyses consumers’ social media posts to find out their perfect flavour based on social media interaction. The system works on an algorithm which connects to consumer’s social media platforms, scans their Instagram, Twitter, Facebook posts and applies a “flavour sentiment” – […]
UK: Unilever acquires Talenti Gelato & Sorbetto
Unilever has announced that it has expanded its frozen dessert portfolio with the acquisition of the Minneapolis-based ice cream firm Talenti Gelato & Sorbetto. The purchase adds a complementary packaged gelato to the company’s ice cream category, joining brands such as Ben & Jerry’s, Breyers, Fruttare, Good Humor, Klondike, Magnum and Popsicle, Unilever said in […]