Softex

US-based household firm Kimberly-Clark has announced the acquisition of personal care manufacturer Softex Indonesia for $1.2 billion. Present in Indonesia since 1976, Softex is described as a producer of hygiene products for children, woman, and adults, with nappies being its most important category. According to Kimberly-Clark, the acquisition of Softex will allow the company to “boost its presence in the lucrative South East Asia market”. Mike Hsu, chairman and CEO of Kimberly-Clark, said: …