Simulate

Private-equity investor Ahimsa has announced the acquisition of Simulate, the owner of US plant-based meat alternative brand Nuggs. Available since 2019, Nuggs established a presence in over 5,000 retail locations, including Walmart, Target, and Whole Foods Market. Commenting on the acquisition, Simulate co-founder and CEO Sam Terris said: “We were looking for a partner that balances pragmatism and optimism — a group that could help get alt protein economics to …