Rockstar Energy Beverages

PepsiCo, the US based drinks and snacks giant, has announced the acquisition of Rockstar Energy Beverages for $3.85 billion. Founded in 2001, Rockstar Energy Beveragesproduces beverages that are designed for those who lead active lifestyles, offering over 30 flavours at convenience and grocery stores in more than 30 countries. Through the deal, PepsiCo is aiming to cement its presence in the fast-growing drink energy category, adding Rockstar to its portfolio …