Rasna, a manufacturer of instant beverages, has announced the acquisition of soft drinks brand Jumpin to expand into India’s growing ready-to-drink (RTD) market. Launched by Godrej as India’s first drink in Tetra Pak cartons, and later acquired by Hershey, Jumpin was known for its non-carbonated beverages. It was withdrawn during the Covid-19 pandemic, after reaching annual revenues of almost 150 crore INR ($18 million). Commenting on the move, Rasna group chairman Piruz …
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Rasna
Fruit based concentrate maker Rasna has unveiled its plans to set up a new plant in the Chittoor district in Andhra Pradesh, the firm’s 10th in India but the first in the south of the country. The company said its new production facility would be especially built to focus on strengthening market share in the powder drink segment in southern India. Delivered through an investment of 60 crore INR ($9.12 million), the …
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