Proof Drinks

Proof Drinks, the London-based beverage distributor, has expanded its premium offering through a strategic partnership with soft drinks firm The Artisan Drinks Company. The deal brings Artisan’s full range of premium mixers and its new line of functional soft drinks into the Proof Drinks portfolio. Founded by artist Alan Walsh and mixologist Mikey Enright, The Artisan Drinks Company is known for its design-led branding and 200ml “perfect serve” can format. …