Pricecheck, the Sheffield-based international wholesaler and distributor, has completed the acquisition of three heritage personal care brands to strengthen its position as a brand owner. The deal sees Pricecheck take full ownership of hair styling brand Harmony, deodorant and antiperspirant line Amplex, and the men’s fragrance Rapport. Having served as the exclusive distributor for these lines since 2024, the company will now manage all aspects of product development, branding and …

