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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
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  • NEWS & INSIGHTS
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Perucchi

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1 MIN READ

Spain: Magellan & Cheers acquires Perucchi

November 30, 2022
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Alcoholic Drinks, Europe, Mergers & Acquisitions

New spirits group Magellan & Cheers has announced the acquisition of Spanish vermouth brand Perucchi. The new group is founded and led by Jean-Noël Reynaud, which has an international career of more than 30 years in companies such as Remy Cointreau, Coca-Cola, Lactalis, and Marie Brizard. Perucchi is a brand with 150 years, known especially for its vermouth that is made from wines, mistelles, herbs, plants and roots, although the …

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