Germany: Penny Markt launches new brand to drive festive sales
German discount retailer Penny Markt has announced its new premium “Mein Fest” brand line, unveiled in time for the Christmas period. Launched within the last two weeks, the Mein Fest line – which translates as “My Party” – includes more than 140 separate items. Products range from sweet spreads to soups and sauces, home baking […]