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  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
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Oettinger

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1 MIN READ

Germany: Oettinger in deal for JoyBrau functional beer brand

January 26, 2024
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Alcoholic Drinks, Europe, Mergers & Acquisitions

Oettinger, the German brewer, has announced it is acquiring JoyBrau, a brand of non-alcoholic beer known for its functional benefits. Launched in 2016, JoyBrau is most famous for its high-protein drinks, but also markets a beer with added vitamins and another with caffeine and guarana for energy benefits. “JoyBräu is maximizing well-beering around the globe by leveraging patented technology to make functional nutrition delicious, natural, and joyful for the modern health-conscious …

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