France: Marionnaud rebrands and launches digital media campaign
As part of its 30 anniversary celebration, France-based multinational perfumery chain Marionnaud is embarking on a rebranding exercise and new digital media campaign, LSA reports. To emphasise its connections with the French capital, the company is changing its name from Marionnaud to Marionnaud Paris. The move is intended to boost its prestige in international markets. […]
Spain: Marionnaud confirms closure of 60% of its outlets
Marionnaud, the largest perfumery chain in Europe, has confirmed plans to close the majority of its outlets in Spain and to lay off more than half its workforce in the country. The retailer, which is part of the multinational A.S. Watson group, currently owns 116 stores across Spain. The closure plan will see 70 of […]