Marico, the Indian FMCG giant best known for its Saffola and Parachute brands, has entered into a definitive agreement to acquire a majority stake in Zea Maize Pvt Ltd, the owner of the snacking brand 4700BC. The transaction will see Marico purchase a 53.48% stake in the company for an aggregate consideration of 226.8 crore INR ($26.9 million). As part of the deal, PVR INOX, the cinema exhibition chain which …
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Leading Indian FMCG firm Marico has announced that it has entered into a definitive agreement to acquire the remaining shares of HW Wellness Solutions, which owns the True Elements brand, for up to 138 crore ($15.18 million). Founded in 2013, HW Wellness has reportedly become a leading digital-first business in the breakfast and snack foods space, following Marico’s 53.98% stake acquisition in 2022. The True Elements range includes products such as …
Mumbai-based FMCG company Marico has announced the acquisition of the leading South African hair styling brand Isoplus for about 36 crore INR ($5.6 million). The deal, which includes Isoplus’ manufacturing facilities, working capital and intellectual property rights, was made between the previous owners JM Products and Mary L Harris and Marico’s subsidiary Marico South Africa. The Isoplus brand is claimed to be the market leader in South African’s styling segment …
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