USA: Marc Jacobs debuts ‘shopping’ via Instagram
Marc Jacobs Beauty has taken another step towards social media based e-commerce through the launch of an app that allows consumers to receive purchase information about products through the @marcjacobsbeauty Instagram profile. As the Instagram platform does not allow the use of active hyperlinks, the company has instead created an e-commerce service in which shared […]
UK: Marc Jacobs Fragrances to open “Tweet” shop
The UK’s very first money-free Twitter store is set to be opened in Covent Garden, London between 15th and 17th August by Marc Jacobs Fragrances. No money will needed at the pop-up store as all transactions will be made purely by social media with customers using the hashtag #MJDaisyChain. According to the Independent, customers will […]