Lily’s

Hershey, the US confectionery, and snacks firm has entered into an agreement to acquire Lily’s, the high-growth, better-for-you (BFY) confectionery brand. Lily’s is a manufacturer of low-sugar products such as dark and milk chocolate bars, baking chips, peanut butter cups, and other confectionery products. According to sources, Lily’s fits Hershey’s multi-pronged better-for-you snacking strategy, being a key brand in Hershey’s portfolio and allowing Hershey to accelerate the growth of the …