UK: Lavazza and Muller launch chilled coffee range
Lavazza has partnered with dairy company Muller to launch a new ready-to-drink chilled coffee range inspired by Italian recipes. The new dairy-based range is available in a 220ml format and features four varieties: Cappuccino, Latte Macchiato, Caramel Latte flavour, and Cappuccino Tiramisu. According to the companies, the collaboration pairs Lavazza’s coffee knowledge with Muller’s capabilities […]
France: Lavazza to acquire MaxiCoffee
Italian coffee producer Lavazza has reportedly made a binding offer to acquire the French firm MaxiCoffee, owned by the company founder Christophe Brancato, 21 Invest and other investors. According to sources, Lavazza made the deal so that the company can strengthen its position in France and also in e-commerce. Lavazza Chief Executive Antonio Baravalle said: […]
UK: PepsiCo and Lavazza join forces for coffee launch
PepsiCo, the US based drinks and snacks giant, is taking on rival Coca-Cola in the UK RTD coffee category, with the launch of a new brand range in partnership with coffee specialist Lavazza. The new “cappuccino” drink is advertised as an “intense espresso shot blended with white milk froth” and is described as featuring a […]
India: Lavazza launches coffee ‘made in India for India’
Italian based coffee company Lavazza has launched Il Mattino Vivace, a new ground coffee product to be sold to consumers in India. According to sources, Il Mattino Vivace (Lively Morning) coffee is the first made by the firm in India from Indian coffee beans, and specifically for consumers in the country. The filter coffee, said […]
Italy: Lavazza to acquire Carte Noire – reports
Italian coffee firm Lavazza has entered into an agreement to acquire the Carte Noire coffee brand from Douwe Egberts, according to media reports. The deal, said to be valued in the region of €800 million (£550 million), follows European commission concerns stemming from the merger of the DE Master Blenders and Mondelez International coffee businesses […]
Italy: Lavazza Group looking to buy two French coffee brands – reports
The Italian coffee firm Lavazza Group has made a definitive offer to acquire the French coffee brands L’Or and Grand Mere, according to media reports. Lavazza has reportedly confirmed its binding offer to the brands’ owners Mondelez and Douwe Egberts Master Blenders, saying they are confident of closing the deal within 2015. L’Or is the […]
UK: Lavazza Coffee to launch instant coffee brand Prontissimo!
The Italian coffee company Lavazza Coffee is entering the instant coffee market for the first time with the launch of the limited edition, Prontissimo! brand exclusively for the UK market. Lavazza UK’s managing director David Rogers commented: “With a strong Italian heritage, our core focus has traditionally been the espresso market. We cannot, though, ignore […]