USA: Kraft set for merger with Heinz
Leading global FMCG manufacturers Kraft and Heinz are set for a merger that will create the third-largest food and drinks company in the USA and the fifth-largest in the world, according to reports. The merger is set to come about with the acquisition of Kraft Foods Group Inc. by Brazilian private-equity firm 3G Capital, in […]
Breakfast goes bitesize
The latest innovation insight from Gama Compass™ MANCHESTER – 16th January 2015: Exploring the recent craze for breakfast biscuits, and the move towards ‘snacking’ formats in the confectionery and bakery markets, this week’s innovation focus is a new launch that pulls together both the on-the-go breakfast and ‘bitesize’ trends – Bel Vita Bites Breakfast Biscuits. […]
Halloween inspires FMCG creativity
MANCHESTER – 31st October 2014: The Halloween phenomenon, and the revenue opportunities it generates, is making the 31st October an increasingly significant date for FMCG companies. Sales of food and drink products, alongside those of costumes, decorations and other accessories, continue to grow, as Halloween increasingly makes its presence felt both in its traditional territory […]
USA: Kraft Foods to launch Philadelphia and Oscar Mayer cobranded cream cheese
Kraft Foods is to launch a new version of its Philadelphia cream cheese, cobranded with Oscar Mayer, that contains bits of bacon. The new product is due to come on the market after 18 months of development, during which time the company has focused efforts on balancing the flavour of bacon with that of cream […]
Canada: McDonald’s prepares to enter retail coffee market
McDonald’s Canada has concluded a partnership with Kraft Canada to enter into supermarkets across the country with the McCafe brand. By the end of the month the fast food chain will produce and distribute McCafe Premium Roast Coffee in multiple formats, including fine grind as well as single-cup brewing systems such as Tassimo and Keurig. […]
Innovation Insight: Kraft Philidelphia 2x Protein Cream Cheese Spread
This week Gama looks at a significant mainstream move for protein enhancement, with the launch of Kraft Philadelphia 2x Protein Cream Cheese Spread. Recently debuted in the USA, Philadelphia 2 x Protein is a new version of the classic cream cheese which, as the name suggests, contains twice as much protein (4g vs 2g per […]