Jelly Belly

Confectionery company Jelly Belly Candy Company (Jelly Belly) is set to launch a new beer flavoured jelly bean, available in global markets from early 2014. The new product is an apparent development of the global market trend for alcoholic beverage flavours in non-alcoholic food and drinks categories. According to Jelly Belly, the new Draft Beer flavour, which had its debut at the Winter Fancy Food Show in San Francisco between …