Imperial Brands, the UK-headquartered tobacco and next-generation product (NGP) manufacturer, has announced the acquisition of Swedish modern oral nicotine business Yoik Group. Yoik Group is the owner of Helwit, a modern oral challenger brand with a 3.4% domestic market share in Sweden, Europe’s largest modern oral nicotine market. Helwit is described as featuring a flavour-led portfolio, distinct Swedish design, and an online sales presence across Europe alongside select UK retail …




