Honasa Consumer, the company behind the Mamaearth personal care brand, has agreed to acquire a 58% stake in nutraceuticals business Fluence Pharma for an enterprise valuation of around 135 crore INR ($14.2 million). The move marks Honasa Consumer’s entry into the vitamins and dietary supplements space. Under the terms of the deal, which will be executed through a secondary share purchase, the remaining 42% stake will be acquired in two …


