Hiball Energy

Global beverage giant AB InBev has announced the acquisition of leading organic drink maker Hiball Energy, which produces energy drinks under the Hiball Energy brand and sparkling juices and sparkling waters under the Alta Palla brand. The acquisition, which will expand AB InBev’s presence in the non-alcoholic drinks sector, is aimed at supporting Hiball Energy and its brands through brand-building experience, access to a wholesaler network and operational expertise. Hiball’s energy drinks and sparkling …