Griesson de Beukelaer (GdB), the German biscuit and snack manufacturer, is acquiring DeBeukelaer Corporation (DBC), a US manufacturer of cream-filled rolled wafer cookies located in Madison (MS). The deal includes DBC’s Pirouline brand, famous for its signature swirled stripe. Alongside the acquisition of the existing business, GdB plans to make an immediate investment in a state-of-the-art bakery at the same location. The transaction opens up additional growth opportunities in the US …
Griesson De Beukelaer
Griesson De Beukelaer, the German bakery company behind the Prinzenrolle brand, has announced an investment of €100 million ($117.5 million) to expand production capacity for its Griesson Soft Cake brand at its factory in Wurzen, eastern Germany. The investment will go towards constructing a new production hall, a logistics building with an automated high-bay warehouse, and an office facility, all designed to support further technological advancement and strengthen the site’s existing …
Griesson De Beukelaer, the Germany bakery firm behind the Prinzenrolle brand, is closing its factory in Kempen, North-Rhine Westphalia with up to 270 jobs affected, according to reports in the German media. The biscuit and cracker maker is said to be looking to close the factory by the end of 202o and consolidate manufacturing at the firm’s largest site in Kahla, Thuringia. The firm is reported to have said that upgrading the …
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