Endeavour Group, the Australian retail drinks and hospitality business, has announced a strategic transformation of its Pinnacle Drinks business. The asset-light, customer-led restructuring will refocus the portfolio on brands and regions that generate the strongest returns. As part of the strategy, the company will cut its own grape production by more than 80%, resulting in approximately 99% flexible sourcing of purchased bulk wine and grapes from the viticulture market. Endeavour …



