Emami, the Indian FMCG company, has entered the baby care category with the launch of a seven-product range under its flagship skincare brand BoroPlus, named BoroPlus FromMaa. Built around the brand proposition “With Love, From Maa”, the new range comprises a baby lotion, cream, soap, shampoo, massage oil, powder and diaper rash cream. The range incorporates natural ingredients including Mamra almonds, Kashmiri kesar and milk protein, and is formulated without …
Emami
Emami, the Indian personal care and FMCG specialist, has entered into an agreement to acquire a 60% majority stake in Incnut Digital, a digital-first beauty and wellness company, for 321 crore INR ($38.4 million). The transaction is structured in two tranches, with Emami initially acquiring a 45.4% stake for 242.9 crore INR ($29.1 million), before increasing its total holding to 60% by October 2026. Incnut Digital is the parent firm …
Emami, the Indian personal care and healthcare group, is to acquire the remaining 73.5% stake in Axiom Ayurveda in a deal valued at up to 2 billion INR ($24.1 million). Axiom Ayurveda, the Indian health and wellness company, is the manufacturer of the AloFrut brand, which specialises in aloe vera-based fruit juices. According to reports in the Economic Times, the acquisition includes Axiom’s manufacturing facility in Ambala, Haryana. The company …
FMCG major Emami has announced that it will acquire an additional 49.6% stake in men’s grooming brand The Man Company, taking full ownership for $72.8 million. The Man Company offers premium grooming essentials and fragrances including beard products, skincare and haircare products, deodorants, and perfumes, sold through e-commerce platforms and major retail chains. This acquisition will mark Emami’s first full ownership of a direct-to-consumer brand. Initially, Emami acquired a 33.09% …
FMCG major Emami is extending its ayurvedic brand Zandu with the addition of new packaged honey, according to an article in the Economic Times. Promoted as being sourced “from the best and most indigenous breeders and beekeepers”, Zandu Pure Honey is said to be “packed following stringent international quality standards to ensure purity & best quality honey”. In addition, it claims to contain no added sugar, unlike rivals that are …
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