Elida Beauty

Unilever, the multinational consumer goods giant, has announced it has received a binding offer from Yellow Wood Partners, a Boston-based private equity firm, to acquire Elida Beauty for an undisclosed amount. Elida Beauty has a portfolio of 20 beauty and personal care brands including Q-tips, Impulse, Caress, Tigi, Timotei, Monsavon, Brut, Moussel, Alberto Balsam, and VO5, which together generated revenue of around £800 million ($980 million) in 2022. Fabian Garcia, Unilever …