USA: Diageo acquires 100% of Ritual Zero Proof

Diageo, the leading alcoholic drinks firm, has announced the acquisition of spirit alternative business Ritual Zero Proof to strengthen its non-alcoholic spirits portfolio. Launched in 2019, Ritual Zero Proof is a non-alcoholic spirit brand offering alternatives to whiskey, tequila, gin, rum, and aperitifs. Diageo acquired a minority stake in Ritual Zero Proof via its accelerator […]
UK: Diageo sells Safari liqueur brand to Casa Redondo

UK alcoholic beverage multinational Diageo has announced it has agreed to sell its Safari spirits brand to Casa Redondo, a Portuguese alcoholic drinks company, as part of a portfolio review. Safari offers fruit-flavoured liqueurs and is primarily sold in Benelux, Portugal and Turkey. Commenting on the move, Diageo’s president, Europe John Kennedy said: “The sale […]
Nigeria: Diageo to sell Guinness Nigeria to Tolaram Group

UK alcoholic beverage multinational Diageo has announced the sale of its Guinness Nigeria business to the Tolaram Group, a diversified holding company based in Singapore. According to sources, Diageo will sell its 58.02% stake in Guinness Nigeria to the Talaram Group for 81.60 NGN ($0.05) per share, as part of its wider plans to exit […]
Ireland: Diageo cleared to proceed with Baileys plant expansion

Diageo, the leading alcoholic drinks firm, has been given the green light to proceed with the expansion of a facility in Northern Island that acts as a primary manufacturing site for the firm’s Baileys brand of cream liqueur. According to reports in the Irish Times and Food Manufacture, the £26 million ($33 million) expansion of […]
Ireland: Diageo invests in alcohol-free Guinness production

Alcoholic drinks firm Diageo has announced a €25 million ($28 million) investment in a new facility at its St James’s Gate site in Dublin, Ireland to boost production of alcohol-free stout under the Guinness 0.0 brand. The production facility comprises six 500,000-hectolitre vessels with a total capacity of 90 million pints. The two-storey building houses […]
Brazil: Diageo opens new distribution centre

Alcoholic drinks firm Diageo has announced the opening of a new distribution centre in the city of Extrema in Brazil’s Minais Gerais state. The centre, which opened its doors on 2nd February, is intended to consolidate operations from three other facilities and will be responsible for supplying 60% of national demand, according to sources. The […]
Philippines: Diageo to acquire Don Papa Rum

Diageo, the leading alcoholic drinks company, has reached an agreement to acquire Don Papa Rum, a super-premium, dark rum from the Philippines. In a press release, Diageo said the acquisition involved an upfront consideration of €260 million ($282 million) with a further potential consideration of up to €177.5 million ($192.5 million) through to 2028 subject […]
USA: Diageo acquires Balcones Distilling

Alcoholic drinks firm Diageo has announced the acquisition of leading Texas premium whisky distiller, Balcones Distilling. Balcones Distilling is a craft distiller that is said to produce super premium whiskies, such as Texas “1” American Single Malt, Lineage American Single Malt and Baby Blue Corn Whisky. The firm differentiates from others by creating whiskies with […]
Australia: Diageo acquires Mr Black liqueur

Alcoholic drinks firm Diageo has announced the acquisition of Mr Black, a premium cold brew coffee liqueur from Australia. In a statement, Diageo said it had already purchased a minority stake in Mr Black in 2015 through its incubator programme Distill Ventures. Mr Black’s liqueur is described as being made using modern coffee brewing techniques […]
USA: Diageo opens new distillery for Aviation American Gin

Diageo’s Aviation American Gin subsidiary has announced the opening of a new Aviation American Gin Distillery and Visitor Center in Portland, USA. According to a company press release, the 3,000 sq m facility features a tasting room, draft cocktail bar, and a gift shop. Ryan Reynolds, Aviation American Gin co-owner said: “About three years ago, we […]