Diageo, the global spirits firm, has announced it has agreed to sell its Sheridan’s to Casa Redondo, a Portuguese beverage alcohol company. Sheridan’s, which a distinctive dual-chamber coffee and cream liqueur, is a well-established brand available in more than 50 countries with strong distribution across Europe. Commenting on the move, Diageo president for Europe and chief commercial officer Dayalan Nayager said: “The sale of Sheridan’s is another example of our sharp focus …
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Casa Redondo
UK alcoholic beverage multinational Diageo has announced it has agreed to sell its Safari spirits brand to Casa Redondo, a Portuguese alcoholic drinks company, as part of a portfolio review. Safari offers fruit-flavoured liqueurs and is primarily sold in Benelux, Portugal and Turkey. Commenting on the move, Diageo’s president, Europe John Kennedy said: “The sale of Safari reflects Diageo’s commitment to delivering consistent growth and value creation for shareholders. This …
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