Brown-Forman

Pernod Ricard, the French spirits producer, and US-based Brown-Forman have confirmed they are in preliminary discussions regarding a potential “merger of equals”. The talks are currently at an early stage. Pernod Ricard, the world’s second-largest spirits maker, said it “confirms that it is in discussions regarding a potential business combination with Brown-Forman”. However, the group cautioned that “there can be no assurance that any agreement will be reached”. Brown-Forman, the …

Coca-Cola HBC, the Swiss-based soft drinks bottler, has announced it has reached an agreement to acquire to acquire Brown-Forman Finland, owner of the Finlandia vodka brand, for $220 million. The company said the acquisition would strengthen its portfolio across more of its markets, enhancing its position as a leading 24/7 beverage partner through mixability opportunities with non-alcoholic products and partnerships with customers in Horeca channels. Finlandia was established in 1970 …

Brown-Forman, the owner of the Jack Daniel’s whiskey brand, has announced it is strengthening its presence in the crafts spirits space with the acquisition of The 86 Company, the owner of  the Fords Gin brand. Distilled in London, Fords Gin is described as a collaboration between Simon Ford and Charles Maxwell of Thames Distillers. Said to  be a mix of nine botanicals, Fords Gin starts with a traditional base of …