Barcode

Axum Capital Partners, the US private equity firm, has agreed to acquire a controlling interest in Barcode, a US performance hydration brand. The transaction, which is expected to close during the third quarter of 2026, is described as representing a significant milestone in the brand’s journey. Produced by Drink Barcode, Barcode Performance Water is  marketed as an all-natural, plant-based hydration drink containing ingredients including vitamins D, B6, B12, magnesium and …