Barakat

Gama spoke to Michael Wunsch, Managing Director, Barakat.  To what extent is the demand for “pure”, “raw”, “fresh” and “unprocessed” ingredients impacting the juices category in the UAE? “Barakat has witnessed a significant increase in volumes in retail for fresh juice consumption over the past years. Consumers are more aware of the importance of consuming healthy drinks. The UAE is exposed to stricter food regulations and consumers are made aware …