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Danone, the food and beverage multinational, has announced the sale of its Swedish probiotic juice brand ProViva to French dairy group Lactalis for an undisclosed sum.
Majority-owned by Danone since 2010, ProViva is well known in Sweden for its probiotic fruit juices in raspberry, rosehip, blueberry and blackcurrant flavours. It will now join Skanemejerier, Lactalis’s Swedish dairy arm that specialises in products including cheese and yogurt.
Commenting on the deal, Skanemejerier CEO Cecilia von Perglas said: “The strong ProViva brand will complement our product portfolio and strengthen our presence in Sweden. I am pleased to welcome over 80 employees to our 800 employees in Sweden”.
Skanemejerier chairman Anders Rolfsson added: “We are convinced it is in favour for all parties, and for us an ending of a successful 15 years of joint venture with Danone”.
Ignasi Argente, general manager of Danone in the Nordics and Baltics, said: “We are pleased to have reached this agreement with a local, well-known buyer with strong roots in Skåne”.
The transaction is subject to customary regulatory approvals and is expected to close in the first half of 2026.
Source: FoodBev
