European multinational home care and personal care company Persan has acquired Mibelle Group to create one of the world’s largest players in private label and contract manufacturing.
The acquisition of the Mibelle Group therefore fits “perfectly” in Persan’s growth strategy, Mibelle Group said in a statement, adding that both companies complement each other in terms of expertise, technology, markets and production sites.
The acquisition includes all legal entities parts of Mibelle Group, all supplies and customer contracts, and employee contracts, excluding the former South Korean subsidiary Gowoonsesang which has been taken over by L’Oreal.
“We are very pleased to announce this agreement with Migros that will help Persán to strengthen its international presence”, commented Persan CEO Antonio Somé. “The acquisition of the Mibelle Group will allow us to access new technologically advanced categories and continue to develop innovative and high-quality products for all our customers. In this new phase, we will maintain the hallmarks that have brought us this far: a commitment to people, innovation, technology and sustainability. We look forward to exploring the opportunities that this historic step will bring”.
Source: Mibelle Group