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Wine and spirits multinational Pernod Ricard has announced it has acquired Inverroche, a “luxury” gin brand hailing from South Africa, with distribution in 25 countries.
In a press release, the company said it had concluded the acquisition of the shares it did not already own on 6th February.
Commenting on the move, Sola Oke, managing director of Pernod Ricard Africa, said: “Africa is a market with great potential for Pernod Ricard. Our investment in Inverroche demonstrates the continued commitment of our group to Africa, and our belief in the continent’s potential as a significant white space opportunity in the world for the Premium+ Spirits & Champagne segment.
“This is an important milestone in realising our ambition to make Inverroche Africa’s First Global Luxury Spirit Brand”, he added.
Inverroche founder Lorna Scott will remain with the brand post-acquisition.
Source: Pernod Ricard
