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The Navigator Company (TNC), the Portuguese pulp and paper manufacturer, has strengthened its focus on higher value-added tissue products with the launch of Amoos Pure, a new toilet tissue that features “Clear Odor” technology. According to a company press release, the technology is developed to help neutralize bathroom odours in the bathroom.
The product arrives amidst reported growth in the decorated and scented toilet paper segment, driven by consumer demand for sensory, differentiating, and well-being-oriented hygiene solutions. Amoos Pure is a two-ply toilet paper featuring a soft green decoration and a delicate avocado oil fragrance, available in packs of 4 and 12 rolls.
Sensory tests conducted under recognized international standards in real bathroom scenarios validated the innovation, with the company claiming that 90% of users consider that the product effectively reduces bad odours. Additionally, Amoos Pure is dermatologically tested and is designed to be suitable for all skin types, including sensitive skin.
Source: The Navigator Company (via Lift)
