The Magnum Ice Cream Company (TMICC), the standalone ice cream business formed following its separation from Unilever, is planning to expand its manufacturing footprint in India with the addition of four new factories. The move represents a strategic focus on premium growth and a shift towards dairy-led products within the Indian market.
Alongside the manufacturing scale-up, TMICC has introduced a new Caramel Pop flavour variant to Indian consumers. According to Dairy Business Middle East & Africa, the launch is part of a broader effort to capture demand in the high-end ice cream segment. The brand is reportedly betting on the long-term potential of the domestic dairy market as consumer preferences evolve toward premium confectionery profiles.
These developments occur as private equity firms Blackstone and CVC Capital Partners are reported to be exploring potential bids for TMICC. Unilever, the UK-based consumer goods giant, previously announced the demerger of its ice cream unit – which includes the Magnum and Ben & Jerry’s brands – to streamline its core operations and focus on categories such as personal care and nutrition.
Source: Agro & Food Processing / Dairy Business Middle East & Africa / The Economic Times

