India: Reliance Consumer Products acquires Velvette

Reliance Consumer Products, the FMCG arm of Indian retail major Reliance Retail Ventures, has announced the acquisition of personal care brand Velvette.

Founded in 1980 as a brand of Sujatha Biotech, the Velvette brand is described as being the first to introduce PVC shampoo sachets. The brand’s manufacturing unit is in Kashipur, Uttarakhand.

Commenting on the move, RCPL COO Ketan Mody said: “We are thrilled to welcome Velvette into the Reliance family. Velvette’s incredible legacy of innovation and its pivotal role in making personal care products accessible to millions is truly remarkable. We are excited to build on this legacy, enhance its offerings, and take Velvette to new heights, making it an even more integral part of consumers’ lives”.

“Our immediate plan is to relaunch shampoo sachets and then extend the brand into a wider personal care range, including soaps, body care, and body wash under the Velvette name”, he added.

Sujatha Biotech promoter Arjun Rajkumar said: “We are thrilled to join forces with Reliance Consumer Products and embark on this new chapter for Velvette. RCPL will help breathe new life into Velvette by expanding its reach and bringing authentic Velvette products to a broader, modern audience”.

Source: Reliance Consumer Products / Financial Express