ITC Foods, the Indian consumer goods company, has launched B Natural Coconut Cola, a fusion drink that pairs the hydration of coconut water with the taste and fizz of cola.
Designed for conscious consumers, the product represents an entirely new beverage category in India, according to the company. The beverage formulation contains zero caffeine, zero added sugar and provides 9 calories per serving. It was developed in close collaboration with the company’s Product Development and Life Sciences & Technology Centre teams.
Vivek Kookkal, vice president and business head – Dairy and Beverages, Foods Division, ITC, commented: “With this unique launch, we aim to encourage consumers to rediscover the value of simplicity through a thoughtfully crafted beverage experience – combining the familiar taste of cola with coconut water, we are offering an alternative that is both enjoyable and refreshingly simple”.
The beverage is available in a 250ml can priced at 60 INR ($0.72). The company stated that it will roll out the product across retail and quick commerce platforms in key metro cities including Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata.
Source: Hospibuz
