Loading tweets...
Hindustan Unilever (HUL), the Indian arm of Anglo-Dutch multinational Unilever, has entered into a definitive agreement to acquire a 90.5% stake in beauty brand Minimalist for 2,955 crore INR ($354.6 million), with plans to acquire the remaining stake in two years.
Founded in 2020, Minimalist is described as a rapidly growing digital-first beauty brand offering clinically tested skincare, haircare, and body care products. It has reached an annual revenue run rate of 500 crore INR ($60 million) in four years.
Commenting on the deal, HUL CEO and managing director Rohit Jawa said: “We are delighted to welcome Minimalist into the HUL family. This acquisition is another key step to grow our Beauty & Wellbeing portfolio in high-growth premium demand spaces. Mohit, Rahul and the team have created a great brand built on science, product efficacy and transparency”.
Minimalist founders Mohit Yadav and Rahul Yadav added: “We founded Minimalist to introduce a transparent Indian beauty range that’s trusted and loved on a global scale. We’re incredibly grateful for the overwhelming support we’ve received in India. Now, with HUL’s robust offline distribution network, we look forward to making our products even more accessible across the country. This partnership also paves the way for our expansion into international markets helping us realise our dream of taking Minimalist to the world”.
The transaction is expected to be completed in the first quarter of 2026.
Source: Unilever
————————————————————————————————-
