Hindustan Foods Limited (HFL) has signed a business transfer agreement to acquire the manufacturing undertaking of Ultra Beauty Care. The transaction, executed on 23rd March, is being conducted on a slump sale basis.
The acquisition is valued at 19.9 crore INR ($2.4 million) and involves a facility in Aurangabad dedicated to the manufacturing of ayurvedic and herbal products, as well as items in the beauty and personal care (BPC) category. According to HFL, the deal is intended to cater to clients requiring smaller and more flexible production runs, specifically targeting direct-to-consumer (D2C) players.
The six-acre site is expected to serve as a base for export-led opportunities due to its proximity to the Mumbai port. Furthermore, HFL plans to utilize the existing infrastructure to establish a beverage manufacturing unit to improve capacity utilization.
Commenting on the proposed acquisition, HFL’s Sameer Kothari noted that the move represents an important step in the company’s growth strategy, highlighting the strategic focus on providing faster, flexible production runs for brands in the D2C space.
HFL stated that it expects to complete the acquisition by the first quarter of the 2026–27 financial year.
Source: Hindustan Foods Limited / ET Manufacturing / Business Standard

